Nudge: Improving Decisions About Health, Wealth, and Happiness
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- Type：Epub+TxT+PDF+Mobi
- Create Date：2021-03-28 11:16:07
- Update Date：2025-09-06
- Status：finish
- Author：Richard H. Thaler
- ISBN：014311526X
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Summary
From the winner of the 2017 Nobel Prize in Economics， Richard H。 Thaler， and Cass R。 Sunstein: a revelatory look at how we make decisions
New York Times bestseller
Named a Best Book of the Year by The Economist and the Financial Times
Every day we make choices—about what to buy or eat， about financial investments or our children’s health and education， even about the causes we champion or the planet itself。 Unfortunately， we often choose poorly。 Nudge is about how we make these choices and how we can make better ones。 Using dozens of eye-opening examples and drawing on decades of behavioral science research， Nobel Prize winner Richard H。 Thaler and Harvard Law School professor Cass R。 Sunstein show that no choice is ever presented to us in a neutral way， and that we are all susceptible to biases that can lead us to make bad decisions。 But by knowing how people think， we can use sensible “choice architecture” to nudge people toward the best decisions for ourselves， our families， and our society， without restricting our freedom of choice。
New York Times bestseller
Named a Best Book of the Year by The Economist and the Financial Times
Every day we make choices—about what to buy or eat， about financial investments or our children’s health and education， even about the causes we champion or the planet itself。 Unfortunately， we often choose poorly。 Nudge is about how we make these choices and how we can make better ones。 Using dozens of eye-opening examples and drawing on decades of behavioral science research， Nobel Prize winner Richard H。 Thaler and Harvard Law School professor Cass R。 Sunstein show that no choice is ever presented to us in a neutral way， and that we are all susceptible to biases that can lead us to make bad decisions。 But by knowing how people think， we can use sensible “choice architecture” to nudge people toward the best decisions for ourselves， our families， and our society， without restricting our freedom of choice。
Reviews
Rita Martins
，
A different idea that teaches you why people decide what they decide - and shows how the way we present choices have an impact on the final decision。Therefore as a society we can improve decision making by improving the presentation of options。 Very important idea for families and companies and government。
Amanda Zhang
，
I'm glad I'm done this book。 I only read it because it was for book club and honestly， I wish I wouldn't have finished it。 It didn't feel that revelatory for me and I was bored almost every time I listened。 I'm glad I'm done this book。 I only read it because it was for book club and honestly， I wish I wouldn't have finished it。 It didn't feel that revelatory for me and I was bored almost every time I listened。 。。。more
Elise H
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Some interesting premises， and a well presented collection of ideas。 Hard to get through。
Mothwing
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Could not finish this one， it was just too outlandish and weird。 Say you want to open a school cafeteria， what type of vendors do you consider？ Since you're reading this and are therefore likely within my own particular echo bubble， you were like me probably thinking along the lines of local producers of healthy organic food， if possible with a worthy cause， like a local kitchen that employs people who would not be employed elsewhere。 This book goes with how of course you consider profit first， Could not finish this one， it was just too outlandish and weird。 Say you want to open a school cafeteria， what type of vendors do you consider？ Since you're reading this and are therefore likely within my own particular echo bubble， you were like me probably thinking along the lines of local producers of healthy organic food， if possible with a worthy cause， like a local kitchen that employs people who would not be employed elsewhere。 This book goes with how of course you consider profit first， which means fast food， but this is not bad because of free choice， BUT: and this is the new bit the book tries to introduce: you might also consider healthy options to further the kid's health。 But don't worry， it's not really limiting free choice， it's just nudging kids into the right direction。 It works in supermarkets， after all， where the fresh produce is at the entrance， making people buy more of that。 They call it "libertarian paternalism" and do not panic， it does not mean ~limiting choice~， it means carefully presenting the choices in such a way that a certain type of choice is more likely。 So， this one went back。 But if you live in some libertarian hellscape and need an excuse to behave like a human being with a conscience， by all means， buy this book。 I genuinely do not understand the pretzel thinking that ends you up really genuinely believing that the type of ~free choice~ that outsources school cafeterias to McDonald's and Subway results in any type of free choice at all。 。。。more
Jerry
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Thaler and Sunstein employ the use of social circumstances to discuss behavioral economics: marriage licenses， food safety grade requirements， mortgages， etc。 They stress the importance of 'libertarian paternalism' : a term that they proudly deem a non-oxymoron。 While some of their points are largely convincing， particularly the privatization of marriage， other decisions are a bit more head-scratching。 Regardless， Thaler/Sunstein have a good point: in the case of a hard decision that provides li Thaler and Sunstein employ the use of social circumstances to discuss behavioral economics: marriage licenses， food safety grade requirements， mortgages， etc。 They stress the importance of 'libertarian paternalism' : a term that they proudly deem a non-oxymoron。 While some of their points are largely convincing， particularly the privatization of marriage， other decisions are a bit more head-scratching。 Regardless， Thaler/Sunstein have a good point: in the case of a hard decision that provides little feedback and occurs infrequently， people could use a nudge of some sort。 。。。more
Daniel Harding
，
Very helpful and encouraging。 Somewhat statistically loaded but worth the read for the overall instruction and reminder of the importance of how we present things。
Stephen Henninger
，
It's been awhile since I've read anything about economics。 Thaler and Sunstein create a compelling argument of how nudges could help with many issues facing the country。 What's concerning， is that the book is now 13 years old and most of the issues the book has policy suggestions for are still plaguing the US。 Libertarian paternalism can't hurt！ Time we give it a try。 It's been awhile since I've read anything about economics。 Thaler and Sunstein create a compelling argument of how nudges could help with many issues facing the country。 What's concerning， is that the book is now 13 years old and most of the issues the book has policy suggestions for are still plaguing the US。 Libertarian paternalism can't hurt！ Time we give it a try。 。。。more
Isabel Rasmussen
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was helpful in understanding behavioral economics basicsthe beginning， more theoretical half was interesting but it just got progressively worse
Mairead
，
Not my thing
Tumelo Lesisa
，
This book took me longer to finish， mainly because it was not relatable to me as I am living in South Africa。 I had high expectations I guess from the title “Nudge” and subtitle “improving decisions about health， wealth and happiness “ the subtitle of the book got me to read the book with the hope that I will learn a thing or two about improving decision making that will impact my life on the above three aspects。 The book is full of American examples that are not easy to understand if you are no This book took me longer to finish， mainly because it was not relatable to me as I am living in South Africa。 I had high expectations I guess from the title “Nudge” and subtitle “improving decisions about health， wealth and happiness “ the subtitle of the book got me to read the book with the hope that I will learn a thing or two about improving decision making that will impact my life on the above three aspects。 The book is full of American examples that are not easy to understand if you are not from America or interested in America。 I felt like giving up along the way but I kept going with the hope that it will start getting interesting。 There are few items to learn from it， but I would not recommend it for a non-American fellow。 。。。more
Abigail Advincula
，
This was a clever book。 It is almost like a a podcast series on mental biases and shortcuts。 If you're interested in choice architecture， you should read it。 This was a clever book。 It is almost like a a podcast series on mental biases and shortcuts。 If you're interested in choice architecture， you should read it。 。。。more
Sarah Tysk
，
After reading Thinking Fast and Slow， it felt very redundant。
Nick Leader
，
Goes into a lot of detail on ways that small changes can have a significant impact on society and people's behavior。 Goes into a lot of detail on ways that small changes can have a significant impact on society and people's behavior。 。。。more
Simon Arneberg
，
Nudge presented a lot of super interesting ideas about decisions， mostly from the viewpoint of someone who is a "choice architect"。 Whenever we word a question or set defaults， we are inevitably going to nudge people toward certain defaults， and so it talks through various different scenarios where nudging is helpful （and where it can/should be implemented to help people）。 It's important to design our choice architecture especially when people have to make a decision with low frequency， high imp Nudge presented a lot of super interesting ideas about decisions， mostly from the viewpoint of someone who is a "choice architect"。 Whenever we word a question or set defaults， we are inevitably going to nudge people toward certain defaults， and so it talks through various different scenarios where nudging is helpful （and where it can/should be implemented to help people）。 It's important to design our choice architecture especially when people have to make a decision with low frequency， high importance， and little immediate feedback。 I read it because it was mentioned in Daniel Kahneman's book Thinking Fast & Slow。 Nudge showed many similar principles to that book， but at a more policy-directed level。 While the content was fascinating to think about， it did get pretty dry in some chapters。 。。。more
Daniel
，
An important baseline for understanding choice architecture and the responsibility of choice architects。
Doreenandy
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I couldn't get through the first chair of the book。 This was one of the few books that didn't bother me much skimming truth it。 I couldn't get through the first chair of the book。 This was one of the few books that didn't bother me much skimming truth it。 。。。more
Anna Thompson
，
Some of this book feels very outdated， but its general principles still apply。 Giving folks too many options + limited ability to compare/evaluate across those options makes it difficult to reach optimality for the individual and collective society。
Medha Chaudhary
，
Nudge is both deeply insightful and amusing when you least expect it to be。 Like most educational books， the point gets a little repetitive after a while， but I think the idea is to drill down the fact that most of our lives revolve around choices， and whether we realise it or not， we are nudged to prefer a certain choice over another due to inertia （which explains our love to stick to defaults） and accidental or intentional choice architecture。 Once you realise this， you would see every choice Nudge is both deeply insightful and amusing when you least expect it to be。 Like most educational books， the point gets a little repetitive after a while， but I think the idea is to drill down the fact that most of our lives revolve around choices， and whether we realise it or not， we are nudged to prefer a certain choice over another due to inertia （which explains our love to stick to defaults） and accidental or intentional choice architecture。 Once you realise this， you would see every choice you make more intelligently than before， and that is one of the best takeaways you could ever get from a book :）Issue: A lot of the examples are way too specific to America， and a more global perspective would have made it easier to relate to。 。。。more
Valerio Celletti
，
Estremamente interessante la parte relativa all'architettura delle scelte， ma eccessivamente profondo， per i miei gusti， nell'analisi dell'architettura delle scelte utilizzata nelle politiche pubbliche。 Immagino che sia dedicata a un pubblico di decision maker di amministrazioni locali。Mi ha incuriosito sul tema ma mi ha lasciato， come succede in alcuni ristoranti pretenziosi， con ancora molto appetito e un po' di delusione。 Estremamente interessante la parte relativa all'architettura delle scelte， ma eccessivamente profondo， per i miei gusti， nell'analisi dell'architettura delle scelte utilizzata nelle politiche pubbliche。 Immagino che sia dedicata a un pubblico di decision maker di amministrazioni locali。Mi ha incuriosito sul tema ma mi ha lasciato， come succede in alcuni ristoranti pretenziosi， con ancora molto appetito e un po' di delusione。 。。。more
Marc Geraldez
，
Would love to read a more updated version。 The examples provided are amazing in how much sense it makes but completely overlooked。
Rajesh Sreedharan
，
Fantastic book and one that I will need to read again。
Cleosson Souza
，
First part of the book is really amazing。 The author describe the theory and practical examples。 It helped to change the way I thought about choices。 Then， you have the second part of the book， and that one is just a bunch of tedious examples
shreeya
，
Zzzzzzzzzzzzzzzzzzzzzz
Kiana Caranto
，
Very dense but full of great knowledge and wisdom。 Helped me understand why people think the way they think。
Aulon
，
Good ideas but repetitive。 Could have easily been a 10 page paper。
Nat
，
I liked this book at first。 I liked it a lot。 It grabbed my attention and everything。 But then halfway through I lost interest。 It become too boring and technical and seemed like an outlet for the authors just to say what was on their mind。Not a terrible book by any means。 And I think the premise and main points are good。 I just think the whole thing could be condensed into a lot less pages and maybe a little more excitement and story。It was almost like I needed a nudge to finish this book。
Reid Teichroeb
，
A strong case is made for choice architecture and the idea of libertarian paternalism。 It really makes you think about what small things exist that dictate behaviour。
Jingnan
，
Learned a lot from it
Louise
，
Kudos to Thaler for applying so many principles from psychology to the practice of economics。 This was a rehash of many ideas with which I was already familiar， so I was less than wowed by it all。
Holly
，